White sneakers look incredible for about a week. Here’s how to keep them fresh for much longer.
1. Protect them from day one
A water and stain repellent spray creates a barrier that stops dirt and liquids soaking in. Re-apply every few weeks.
2. Spot-clean straight away
Wipe marks with a damp microfibre cloth as soon as you notice them. Fresh dirt is far easier to remove than dried-in grime.
3. Never use the washing machine
Heat and tumbling break down glue, warp soles and can turn white leather yellow. Hand-cleaning is always safer.
4. Store them properly
Keep sneakers out of direct sunlight, which accelerates sole yellowing, and use shoe trees to hold their shape.
5. Book a professional deep clean
Every few months, a professional Deep Clean resets your sneakers. In Johannesburg North we collect and deliver — book online.